ABOUT ME
Meet Payton Grafeld
I design and build clean, modern experiences—balancing craft and clarity to help teams tell their story and ship work that performs.
I’m Payton Grafeld—a designer and builder focused on clean, modern digital experiences that are easy to use and hard to forget.
I turn ideas into polished products through thoughtful UX, strong visual systems, and detail-driven execution from concept to launch.
My work blends strategy and craft: aligning goals, clarifying messy problems, and shipping solutions that feel simple, fast, and intentional.
When you work with me, you’ll get a collaborative partner who communicates clearly, iterates quickly, and cares about the final result.
SELECTED WORK
Teams I’ve partnered with
Product Design
Cross-functional teams
I translate ideas into clear, shippable interfaces—wireframes to high-fidelity UI—while balancing user needs, business goals, and technical constraints.
Front-End Build
Web & component systems
I build responsive, accessible experiences with clean, maintainable code. I’m comfortable collaborating with engineers—or owning the build end to end.
Brand & Visual
Identity & marketing
From layout to typography, I craft visual systems that feel consistent across touchpoints and elevate the story behind the work.
Process & Delivery
Plan, iterate, launch
I work transparently: align on scope, prototype quickly, test assumptions, and iterate based on feedback—so projects ship on time with fewer surprises.
BEHIND THE WORK
Process snapshots
Let’s connect
Want to work together?
Whether you’re hiring or planning a project, I’d love to hear what you’re building. Share a little context and I’ll follow up with next steps, availability, and any questions.